Economic Data Study on the Business of Multicultural Beauty in America

READY to BEAUTY collaborated with high-indexing beauty platforms as well as industry-leading academic, market research, and financial service organizations in the creation of the first-of-its-kind study. The research examines the attitudes, behaviors, and actions of notable Black/African American founders, executives, and thought leaders working in beauty, giving an account of their readiness to manage the economic disruptions and the subsequent calls for economic restructuring. Real economic change can only be achieved with a basis of real economic data. **Inside the Report**: - This study aimed to capture true sentiment as opposed to political correctness - An economic snapshot of the industry and an inside perspective on Black/African-American beauty businesses - Explores the impact of COVID-19 and the Black Lives Matter movement on the multicultural market - Key findings related to experiences, financial challenges, and opportunities - Results synthesized into detailed actionable recommendations

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SKU: BM-R2B-ECON CATEGORIES: Reports