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2022 Week 8: Beauty Launches, Limited Editions, and Collaborations

Published February 24, 2022
Kelly Kovack
Published February 24, 2022
Products
Kinship

The week brings news that Kim Kardashian's beauty relaunch SKKN by Kim is slated for this summer, and Donni Davy, the Emmy-award winning makeup artist, is launching a brand called Half Magic inspired by her work on Euphoria.

S'Able Labs: Idris and Sabrina Elba are launching a multifaceted well-being initiative driven by purposeful partnership, conscious communities, and coupledom. The husband-and-wife team will curate positive content, events, and products that make well-being available to people of all ethnicities, genders, and backgrounds delivered across multiple online platforms. In early summer, they will launch a capsule collection of genderless skincare products formulated with actives that have an honest and sustainable provenance. Many of the hero ingredients are responsibly sourced from Africa, where the brand hopes to drive positive change in collaboration with its supply chain partners.

Invity: The Singapore-based vertically integrated longevity research brand is launching in the US with two introductory products. Backed by science and made with next-generation NMN and Sirtuin activators, the suite of products aims to replenish the skin and promote overall longevity and youth at a cellular level—NAD+ infused face mask ($55) to stimulate longevity and delay the aging process of skin cells and NMN Supplement ($299) to address three cellular root causes of skin aging.

LIMITED EDITIONS + COLLABORATIONS

Rick Owens: The designer teamed up with his life partner and muse Michèle Lamay for a new LAMYLAND fragrance ($1,700) as part of his Spring/Summer 2022 Fogachine collection. Limited to just 1,000 editions, the fragrance packaging includes a bronze and silver monkey-themed cap and a silver fir wood box inscribed with its edition number and lined with camel skin. The fragrance is a sweet, woody citrus with Calabrian bergamot top notes, a palo santo heart, and an amber and vanilla base hand mixed by Lamy.

ManiMe X Coca-Cola: The beauty tech company produces custom-fit, stick-on gel manicures and pedicures with patented 3D-modeling, machine-learning, and laser-cutting technologies, just inked a three-year partnership with Coca-Cola. The brand's iconography inspires the first limited-edition collection of custom-fit gel manicures. Two more capsule collections will roll out in the next few months.

Cent.ldn X Hunter: The bespoke UK candle brand is at it again with another fabulous collab. The Hunter Welly Candle is handcrafted in London for the #twofeetin campaign, allowing artists and creatives to reimagine the iconic Hunter welly in their unique style. Made of 100% coconut wax, the candle is Eco-friendly Biodegradable Vegan with 150+ hours of burn time. "It may be the most sustainable Welly ever made!"

Mally Maxed Up: Mally Roncal has relaunched her namesake makeup brand with a campaign that inspires women to add glamour to their everyday lives. The brand has created a limited-edition kit of best-selling products to celebrate the relaunch.

CATEGORY LAUNCHES

The Ordinary: A year ago, Deciem, the parent company of The Ordinary, announced its anti-clean beauty stance. The brand, known for its straightforward ingredient-driven approach to skincare, is expanding into haircare. The formulations and packaging highlight the use of sulphates, the cleansing and foaming agent that's been shunned by the "clean" beauty movement. Adding to its Hair Serum that launched in 2018, the brand added a three-step approach includes Sulphate 4% Cleanser for Body and Hair ($8), Behentrimonium Chloride 2% Conditioner ($8), and Natural Moisturizing Factors ($12.80). More hair products are slated to launch next year.

Jeffree Star: The beauty influencer and YouTube star-turned-entrepreneur who launched Jeffree Star Cosmetics in 2014 is now expanding into skincare. The seven-SKU clean skincare range reflects Star's everyday essentials. Jeffree Star Skin has two hero products: Morning Dew Hydrating Eye Cream and Magic Star Hydrating Moisturizer. More products are in the pipeline, and wholesale partnerships are also in the works.

Plant Apothecary: Following the debut of a rebrand last year with the launch of six skincare SKUs, the company is relaunching its body care. Inspired by previous blends, the team worked with a fragrance expert to build the essential oil complexes to deliver aromatherapeutic benefits to supplement the nourishing formulas. The four new scents—Be Well, Start Happy, Get It On, and Calm Down—are available in body wash ($25) and body bars ($15).

PRODUCT LAUNCHES

RéVive: The latest launch incorporates advancements in volumizing technology. The Intensité Volumizing Serum Ultime Targeted Skin Filler ($600) helps fill in wrinkles by plumping, smoothing, and restoring volume to the skin with the brand's signature Bio-Volumizing Protein and Volumizing Peptide Complex. The formula also includes skin-brightening peptides and a conditioning and softening ceramide blend to improve overall skin tone and texture.

Merit: Introducing its first new product since the brand launch last year. Signature Lip Lightweight Lipstick ($26) is a hydrating, buildable formula with a soft satin finish that has been in development for five years. Available in eight shades, the plant-derived squalane and sunflower seed oil formula provide long-lasting moisture.

Nutrafol: Designed to be taken with the brand's hair growth supplements, Collagen Infusion is an updated collagen formula with natural ingredients that leverages biotechnology to boost collagen levels that decrease with age, strengthening hair fibers, and combating breakage.

HoliFrog: A gel-oil base of glycerin, peach kernel, and jojoba oils create a protective and nourishing buffer for the acids in the Kosi Multi-Acid Mask ($58) to do their work without excess irritation⁠, leaving skin renewed and recharged.

Evolvetogether: Hand Soap is next for the brand committed to developing daily essentials. Part of our Gone Today collection, Dissolvable Hand Soap has a waterless formula and 100% dissolvable packaging that completely disappears under running water. The product comes in two scents and is $14.95 for 15 single-use packets.

Kinship: The brand that made waves by pioneering the "skinification" of SPF formulas with the launch of their best-selling Self Reflect SPF 60 ($26) adds to the family. The newest SPF treatment innovation sinks into the skin, leaving a bouncy, dewy, water-resistant finish.

8 Greens: The Daily Powder Sticks ($28 for 15ct) are now available in two new natural flavors: Pomegranate Basil and Cucumber Watermelon. One powder stick contains as much Vitamin B5 as 15 cups of broccoli, Vitamin C as 6 oranges, Vitamin B6 as 6 cups of spinach, Vitamin B12 as 7 cups of milk, and Zinc as 3 raw cups of peas.

Beloved by Love Beauty and Planet: The sustainable and vegan bath and body line from Unilever is launching new scents and formats for 2022. The new fragrance collections are Champagne Grapes & Rose, Hibiscus Water & Jasmine, Strawberry & Brown Sugar, and Pineapple & Papaya. The new product formats include bath salts and other household personal care items.

Heritage Store: The brand is debuting three new products under the popular Rosewater and Castor franchises that have been built over 50 years. The newest introductions are Rosewater Jelly Mask ($14.99), Rosewater Clay Mask ($14.99), and Castor Oil Serum ($19.99).

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