This week brings two inspired brand launches from opposite sides of the spectrum but equally as refreshing as well innovative product launches.
ToiletPaper Beauty: Artist Maurizio Cattelan and photographer and Wallpaper contributor Pierpaolo Ferrari, the brilliant minds behind ToiletPaper magazine, applied their vibrant surrealism to a range of bath and body products. The packaging incorporates the brand's signature bold, provocative graphics, while drinks mixologist Oscar Quagliarini developed the scents and Italian manufacturer La Bottega developed the formulas.
Uni: The milkman-inspired body care brand created by former tech founder Alexandra Keating backed by Ashton Kutcher and Guy Oseary makes its debut. The Uni range was developed with a proprietary Marine Complex paired with face-grade actives intended to set a new standard of high performance and low impact formulas. While the Marc Atlan designed, modular refill system reduces single-use plastic by separating the dispenser from the refill for a zero-waste packaging solution. The range includes of a body wash, shampoo, conditioner, body serum, and hand wash priced from $27 to $36, available as one-time purchases and by subscription.
The Emilie Heathe x The Batman Trilogy Collection: A limited-edition in partnership with Warner Brothers and DC featuring three dark and edgy nail shades inspired by the heroes and villains of Gotham City. The shades are appropriately named “The Dark Night,” “Vengeance,” and “Madness” and priced at $80 for the set of three.
Blind Barber: The New York City barbershop is launching five new skincare products, expanding the category with eco-friendly packaging. The range consists of an under-eye cream, hydrating balm, foaming cleanser, face scrub, and balancing toner priced from $20 to $22. After 13 years in business, the brand is available in 300 brick-and-mortar doors and 2,000 Ulta stores. The new products will launch at Ulta in April.
Paume: The brand moves beyond hand sanitizer to build out a hand care collection with the addition of two new products in its signature scent that boasts five essential oils. The Exfoliating Hand Cleanser ($22) is formulated with plant based micro-beads to gently polish as you wash and comes packaged in a bottle made of 65% PCR with a pouch refill ($42). The Probiotic Hand Balm ($22) features natural probiotics to restore the skin's natural microbiome after cleansing and sanitizing.
JINsoon: Jin Soon Choi is known for her elegant simplicity is one of the most influential nail artists in the industry, with four chic NYC-based nail salons. She's created a modern interpretation of the Zodiac sign nail stickers in a series of three themes - Astrological Signs, Constellations, and Star Signs priced at $12.
Hyper Skin: Launching in 2019 with one product, a Vitamin C serum that has become a cult favorite, the brand is building off that success with the launch of product number two. Fade & Glow AHA Mask ($48) reflects founder Desiree Verdejo's mission of setting new standards for modern clinical skincare that are multicultural and focused on real skin and realistic standards by delivering hardworking formulas that deliver results. The formulation features glycolic acid and mandelic acid to clean congested pores and brighten dull skin, while niacinamide and bearberry work to fade stubborn dark spots.
Alo: The brand has added Supernatural Deodorant ($18), a natural extension to its popular body care range. After years of formula exploration, the brand has created a product that goes beyond the baseline of odor control to offer skin-health-supporting ingredients that are performance driven and clean. The product will launch exclusively on Revolve.com.
Common Heir: In under a year, co-founders Cary Lin and Angela Ubias have revolutionized and reimagined what plastic-free beauty could be. Common Heir, whose innovative 10% Vitamin C Serum challenged the standards of sustainable, eco-friendly beauty packaging with a completely plastic-free approach, is expanding the product line. 0.2% Retinol ($88) furthers the brand's mission to reimagine luxury. Developed with melanin-rich and sensitive skin in mind, the product features a trio of super-soothing botanicals to boost efficacy, plus squalane and algae to keep skin moisturized and protected.
Stryke Club: The latest addition to the product range is based on Adapalene, a derivative of vitamin A, and dapalene gel 0.1%, a member of the retinoid ingredient family. The brand claims Knockout Adapalene Gel ($21.99) is the strongest acne-fighting formula available without a prescription.
SiO Beauty: The brand's latest launch is Cryo Fill wrinkle-filler, a targeted topical formula featuring skin-plumping peptides and a potent blend of ingredients including an Amino Acid Blend, Exopolysaccharides, Camellia Japonica Flower, Vitamin C, and Purified Oat Extract that reduce the appearance of fine lines and hydrate volume-deficient areas.
René Furterer: The original expert in scalp care with 60+ years of botanical expertise has a new launch, Blowout Balm, joining the brand's cult-classic and hairstylist favorite Style Range. Formulated with jojoba extract, as well as Vitamins B5 and B3, this lightweight balm helps to reduce blow-dry time, and protects hair from heat up to 428°F.
Alpyn Beauty: The latest addition to the range is Bearberry & Vitamin C Glow Serum, formulated to go under or over makeup with a combination of Vitamin C, bearberry leaf, and licorice root that targets dark spots and hyperpigmentation, while plant-based AHAs gently resurface.
Odele: The Target darling is adding a new Moisture Mask ($12.99) to its haircare and body wash line. This uber-hydrating, quick, in-shower treatment is formulated with keravis, quinoa, argan, and jojoba to repair, restore, nourish, and add shine. The mask works for all hair types, is gender neutral, and is meant to be shared.
Ceremonia: The clean haircare brand rooted in Latinx heritage continues to spotlight scalp health and nourishment with the launch of two new products in their growing collection of nutrient-first haircare products. The two new wash-day treatments are Papaya Scalp Scrub ($25) and Mascarilla de Babassu ($25). Sold individually and together as the Sunday Reset Duo ($45).
Starface: Adding to its acne-busting arsenal of products, Clean Swipe ($7.99) is a pack of 24 pre-filled swabs that help lift away impurities and buildup with a cleansing solution.
