This week saw sustainable innovation at mass from Dial, Dove, and Garnier, as well as more news of celebrity brands in the making. John Legend is set to release an accessible skincare range focused on the needs of melanin-rich skin in partnership with LA-based incubator A-Frame Brands. The incubator reportedly also has a baby care brand in development with Gabrielle Union and Dwyane Wade.
Emotif: Bytedance, the parent company of Tiktok and Douyin, has launched a fragrance brand, Emotif, with three scents: Electronic Lover, Deep Sea Flight, and Pompidou Only Drinks Champagne. The fragrances will be sold via third-party e-commerce platforms in 2ml and 9ml sizes, priced at RMB 19.9 ($3.94) and 198 ($31.2), respectively.
Tiger Baby: Building off the success of Brickell Men's Products and sister brand Eight Saints launched in 2019, entrepreneurs Josh Meyer and Matt Bolduc have added a third brand to their portfolio addressing the needs of babies. Tiger Baby was created to provide mom and baby with safe and clean skincare products made with the best-quality natural and sustainable ingredients. The formulas are pediatrician approved, backed by dermatologists, 100% nontoxic, and rigorously tested. The products are made in the USA in small batches and are soon to be EWG approved. There are four products for baby and two products for mom, all priced from $15-$22.
Homecourt: Courteney Cox gets into the brand business with a concept that takes a clean beauty approach to develop products for the home created with skincare ingredients and fine fragrances developed by perfumers at Givaudan and Robertet. The brands debuted with hand wash, dish soap, and surface cleaner available in four scents: Steeped Rose, Neroli Leaf, Cipres Mint, and Cece. A hand lotion will launch next month and a candle and room deodorant will launch in March. Cox teamed with Nécessaire co-founder Nick Axelrod-Welk and former Viktor & Rolf Head of Marketing Sarah Jahnke to bring Homecourt to life. Axelrod-Welk is also Head of Creative and Product Development and Jahnke is Chief Executive Officer. The brand is launching direct-to-consumer and is priced from $20 to $50.
StriVectin x Caroline Hirons: During the first lockdown, someone on Instagram asked Hirons what she used to get her glow. Her answer was "Menopause. And the tears of my enemies. Lol." StriVectin has collaborated with her on Tears of My Enemies Hyaluronic Phyto-Nutrient Facial Mist (£25.00), a limited-edition product to help raise money for Beauty Backed Trust.
Smith & Cult x Third Eye Blind: To celebrate the 25th anniversary of their self-titled debut, Third Eye Blind has collaborated with Smith & Cult on a nail polish collection inspired by songs from the album. The shade names are Jumper, London, God of Wine, Semi-Charmed, and The Background. A portion of the proceeds from Jumper will benefit True Colors United, in efforts to combat homelessness among LGBTQ youth.
Nue Co.: The hot indie wellness brand is moving into the high-growth haircare category with multiple formats. The Growth Collection was formulated as a two-step, ingestible, and topical approach for total root-to-tip hair health. The two products are a supplement called Growth Phase ($65) and a topical pre-wash product called Supa Thick Scalp Serum ($45). Both products will be exclusive to Sephora for a month after their launch.
IGK: The haircare brand that straddles the professional and retail channels enters a new category with IGK Color, a next generation of at-home permanent hair color. The collection launches with 25 signature shades ranging from traditional to fun, inspired by IGK Colorists. The product features safe and clean formulas made for all hair types and textures supported by virtual try-on technology and a hair quiz. IGK Permanent Color Kits ($25 each) are available online on the brand website and Ulta.com.
Treslúce Beauty: The brand founded by Becky G that celebrates and supports Latinx heritage and culture has expanded into the lip category with the launch of its Bold y Atrevida Liquid Lip Tint ($18.00). Plant-derived oils make this lip tint ultra-comfortable, delivering a cooling sensation and dewy finish, while hyaluronic acid plumps and glycerin moisturizes.
Dame: The sexual wellness brand expands its product offering with Sex Oil ($24). Developed for a relaxing full-body massage with a silky texture and arousing scent, formulated with naturally derived ingredients, and doctor approved.
Rael: Holistic cycle-care brand is giving their best-selling heating patch an upgrade, launching a new, larger version of their fan-favorite heating patch. The Rael Heating Patch uses natural heat therapy infused with botanicals such as Lemon Oil, Jasmine Oil, and Rose Oil to stop cramps and relieve pain for up to 8 hours. The XL Heating Patch (5 count for $16) covers the entire area to relax each muscle, promote blood flow, ease bloating, and result in maximum relief.
Sachi States of Skin: The brand committed to reinventing the language and marketing around beauty products has launched a six-month guide of gratitude, positivity, mindfulness, and personal growth with actionable steps. The Sachi States of Change AM/PM Daily Journal is $28.
Dial: New packaging innovation from Dial reduces plastic by 95% and reduces carbon emissions in transportation by 85%. Concentrated Refill packets mix with water to make a full-size bottle of Dial Foaming Hand Wash. The product will be available in 3 scents: Aloe, Lavender, and Sea Breeze in a Starter Kit (3 Pack) for $4.97 and 2 Pack Refill for $3.47.
Garnier: The brands discovered that 63% of a traditional conditioner's carbon footprint is when the product is “in use,” and set out to develop a product to solve this problem. The result is a green science-led product innovation in the form of a No Rinse Conditioner featuring four formulas, each manufactured in carbon-neutral, waterloop factories boasting an overall carbon footprint reduction of 92% per tube compared to a traditional 200ml bottled conditioner.
Dove: Doubling down on its commitment to reduce, reuse, refill, Unilever launched a new concentrated body wash with a reusable aluminum bottle. The Dove Body Wash Concentrate is a 4x concentrated product that is diluted with water at home. The smart formulation uses new patented technology that thickens when mixed with water.
Clairol Professional: The mainstay in the color brand at mass rolled out three new product innovations: a hair blonding kit, Blonde It Up ($9), that lightens hair up to 5 levels with no bleach; Gloss It Up ($12), 12 in-shower glosses with a variety of natural and vibrant colors; and Root Touch Up by Natural Instincts ($7); a first-to-market permanent root touch-up with 0% ammonia and 100% gray coverage.
