From the ridiculous to the sublime pretty much sums up this week's beauty launch roundup. Oscar Mayer and Campbell Soup leverage beauty for clever marketing with bologna face masks and soup-scented candles. This week also saw innovative new launches from some of beauty's hottest indie brands.

COLLABORATION AND LIMITED EDITIONS

Furtuna Skin x Jeremy Scott: The luxury skincare brand collaborated with maximalist designer Jeremy Scott on a Collector's Edition that includes four of the brand's top products and a fuzzy pink bag that doubles as a purse and travel kit. The limited edition is priced at $310 and is available at Saks Fifth Ave and Cult Beauty.

Oscar Mayer x Seoul Mamas: Oscar Mayer brings a playful spin on the often serious "New Year, New You" trope with its meaty take on the self-care space. Lindsey Ressler, Senior Marketing Analyst, Oscar Mayer, said, "Inspired by those who used to playfully make masks out of their bologna as kids, this product was born as a modern-day way to spark smiles for fans of Oscar Mayer and beauty enthusiasts alike. This is the latest in our brand movement to create work that feels more like pop-art and less like traditional commercial advertising—inspired by the old, modernized for today."

The rejuvenating face masks are limited edition and were available for purchase on Amazon. They've already sold out.

Camp x Campbell Soup: The iconic soup giant partnered with experiential retail company Camp on the release of two limited-edition candles. The Tomato Soup & Grilled Cheese candle features notes of roasted tomato, peppercorn, and gooey grilled cheese, while Chicken Noodle Soup candle features notes of savory chicken, cloves, and buttery crackers. The candles will be available to purchase for $24.00 each while supplies last, with ten percent of net proceeds from total candle sales helping benefit Feeding America.

CATEGORY LAUNCHES

Martha Stewart CBD: The brand is expanding beyond ingestibles with the launch of three body care products: Super Strength CBD Cream, Sleep Science CBD Cream, and Daily De-Stress CBD Cream, priced from $19.99 to $99.99. Martha Stewart CBD Wellness Topicals are formulated with market-leading CBD levels, powerful co-actives, and aroma-technology explicitly formulated for each need, all carefully balanced for optimal results. The brand is a subsidiary of Canopy Growth Corp., a leading cannabis and cannabinoid company where Stewart sits on the advisory board.

Brown Girl Jane: The wellness brand expands into the fragrance category with a range called Wanderlust, created leveraging 25 years of clinical studies around neuroscientific links between scent and mood and developed with Firmenich. Three scents were created as an olfactive escape inspired by the energy of Lamu, Kenya; Bahia, Brazil; and Casablanca, Morocco. The EDPs are priced at $62 and available direct-to-consumer and exclusively at Nordstrom.

Every Man Jack: The first skincare regimen from the brand, Skin Revive launches with four core products focused on key benefits and provides easy-to-follow steps for a complete routine. The range targets cleanse, treat, and hydrate with hyaluronic acid–infused formulations and key ingredients to provide his skin with optimal hydration. All products are priced from $7.47-$11.97 and are available at Walmart.

Curlsmith: The new Shine range is formulated with a blend of hops, jasmine, and lemon peel consistent with the brand's science-driven, clean and vegan standards. The collection includes five products—shampoo, conditioner, leave-in conditioner, light-hold gel, and strong-hold gel— that are designed to enhance shine and lock in hydration for glossy results that enhance the hair's natural beauty.

Art of Sport: Brooklyn Nets star James Harden collaborated with the brand to launch its second fragrance, Defy, inspired by his basketball career and the brand’s co-founder Kobe Bryant. Eighteen months in development, the light and energetic scent is available across the brand's full product range. Each product is priced at $6 and will be available on Amazon and at Target.

PRODUCT LAUNCHES

Topicals: High Roller ($26) is an ingrown tonic that soothes shaving irritation and prevents bumps from ingrown hairs, from facial hair to bikini lines. This liquid cocktail of Glycolic Acid, Salicylic Acid, Zinc PCA, Niacinamide is hygienic, easy-to-use, and mess free.

Bushbalm: The brand on a mission to solve the most challenging skin concerns everywhere is launching two new shower cleansers. The new Nourishing Body Wash ($19) is available in two variations, Spa Day and Unscented. The products consist of a blend of naturally derived ingredients and are pH balanced, making them safe to use everywhere, including intimate areas.

Item Beauty: The Gen Z vegan-friendly beauty brand co-founded by Addison Rae debuts two new clean, dermatologist-tested formulas. Shake It ($22) is a purifying bi-phase toner that acts like a blotting powder to control excess shine, balances, tones, and helps exfoliate. Screen Break is a blue light and pollution protection mist. Available at Sephora.

Alo Yoga: The athleisure brand expands its reach into the beauty category with the launch of Shine-On Shampoo and Conditioner, both priced at $24. The products incorporate vitamins and botanicals to provide moisture-rich, ultra-smooth, bouncy, shiny hair.